Company Overview

NdotLight is a global leader in delivering innovative technologies and solutions. We are expanding our presence in the U.S. and European markets and are seeking a marketing expert to lead our online and offline integrated marketing strategies for effectively communicating our B2B products and services.

Job Summary

NdotLight is looking for a skilled Global Marketing Manager to develop and execute integrated marketing strategies targeting the U.S. and European markets. This role focuses on B2B products and services, driving brand awareness, lead generation, and sales support for the company’s global marketing efforts.

Key Responsibilities

1. Marketing Strategy Development
   • Design and implement integrated marketing strategies tailored to the U.S. and European markets.
   • Conduct market research and analysis to understand customer needs and industry trends.
   • Develop marketing plans aligned with the company’s business objectives and KPIs.
2. Campaign Planning and Management
   • Plan and execute digital (SEO, SEM, social media, email marketing) and offline (trade shows, events, print materials) campaigns.
   • Monitor campaign performance and optimize ROI.
3. Public Relations (PR)
   • Build and maintain relationships with key media outlets.
   • Write and distribute press releases and coordinate media interviews.
   • Enhance brand credibility and visibility through news and PR events.
4. Content and Branding
   • Create a variety of marketing materials, including brochures, case studies, and digital content.
   • Ensure consistent messaging and branding across online and offline channels.
5. Lead Generation and CRM Management
   • Drive lead generation through targeted campaigns and nurture leads using CRM tools.
   • Collaborate with the business development team to align marketing efforts with sales goals.
6. Partnership and Event Management
   • Manage partnerships with relevant organizations and key clients.
   • Plan and execute major marketing events, such as trade shows, seminars, and webinars.
7. Analysis and Reporting
   • Analyze the effectiveness of marketing activities and optimize strategies based on data.
   • Provide regular reports on campaign performance, market trends, and customer insights.

Qualifications

• Education:

  Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• Experience:

  • At least 7 years of experience in marketing (experience in SaaS or design tools preferred).
  • Proven experience in digital marketing and content strategy.
  • Marketing experience in the U.S. and European markets.
  • Hands-on experience with event marketing and trade show management.
  • Proficiency in using digital marketing tools (Google Ads, LinkedIn Ads, HubSpot, Salesforce, etc.).